Instinct applies its human-centered approach to drive innovation and growth for the world's leading companies. Instinct specializes in managing, orchestrating, and developing brand strategies. Our strengths are creating innovative solutions based on research. We work efficiently to meet schedules and provide economical solutions by concentrating on the audience with clarity, identity, and senior management buy-in. Instinct develops a clear brand identity strategy, communications plan, and comprehensive design system. We help build internal and external interest and develop guidelines to ensure the brand long term success.

Consulting Services

Image Analysis & Identity Planning

  • Image audit and competitive analysis
  • Positioning and repositioning
  • Communications strategy
  • Board of director and management consensus building

Name and Name Systems

  • Name and brand evaluation
  • Name and nomenclature development
  • Naming systems
  • Branding architecture
  • Identity and trademark design

Interactive Media Services

  • Web audit and competitive analysis
  • Interactive brand strategy
  • Information architecture
  • Website design and development
  • Intranet and extranet design and development
  • Mobile development
  • Video applications
  • Social media applications
  • eMarketing
  • PowerPoint

Design and Design Systems

  • Logotype and symbol design
  • Iconography
  • Graphic design systems
  • Identity standards and guidelines
  • Implementation and supervision
  • Guidelines in electronic formats
  • Information design
  • Annual reports design
  • Environmental, retail and facility design
  • Exhibit design

Implementation and Introduction

  • Identity introduction planning
  • Identity launch programs
  • Employee and management orientation seminars

Integrated New Product and Service Development

  • Positioning strategies
  • Brand names
  • Communications program management
  • Brand extension

Promotional Copywriting

  • Marketing
  • Editing
  • Proofreading